Pro Rodeo Canada
April 5, 2016
For immediate release

Airdrie, ALTA – The Canadian Professional Rodeo Association is proud to announce Cinch as a National Sponsor of the CPRA. With a motto designated to “Lead, Don’t Follow”, Cinch will lead the way this year as the Association’s Official Jean and Shirt, and with their support, will assist the CPRA in pursuing the goal of improving the sport of rodeo for members, fans and the sponsors that share the same core values while raising awareness of their brand in Canada.

Cinch first joined the CPRA in 2014 as the title sponsor of what has grown to be the Pro Rodeo Canada Series Final and says after working with the CPRA, they decided to increase their support for the association. 

“As we grew to know the CPRA leadership and contestants better, our Canadian customer base also grew and we thought it only natural to expand our partnership,” said Meg Scales, Cinch Sponsorship Manager.  

“We look forward to working with the CPRA to promote our products in Canada, particularly in areas where fans may not know our brand as well.  More importantly, we are excited for the expanding opportunities CPRA has afforded cowboys with new and evolving programs, which is very important to us,” Scales continued, “Cowboys helped us get our start and promote our products today, so it is great to see them rewarded.”

Canadian Professional Rodeo Association National Director of Sales, Shannon McCarthy along with the CPRA business team, have been working to build a sponsorship program within the CPRA that benefits fans, association members and gives good return on investment for the sponsors involved.

“We have so many great sponsors of the sport of rodeo, both established and new to us as an association. I hope to continue to provide value for those sponsors by providing ample brand recognition, fostering strong relationships and creating brand loyalty with our fans,” said McCarthy.

“Cinch has a respected name in the sport of rodeo and the CPRA is proud to continue to build on this valuable and mutually beneficial relationship.   The generous support of Cinch is very much appreciated and will open up many opportunities to growing the sport of rodeo in Canada,” McCarthy concluded.